The company founder Johann Vaillant used advertising from an early date to make the Vaillant products familiar beyond regional boundaries. The first advertisements and posters for his gas bath boiler appeared as early as 1902.
From the very start, communicating information on the product has been the focus of attention at Vaillant, in the style of the times of course: at the start of the twentieth century in art nouveau style, in art deco in the 1920s and in the 1950s in the reduced product-utility oriented style of the post-war years. The fact that Vaillant takes the innovative and courageous route even when it comes to communication is demonstrated, for example, by the campaign motif from the 70s.
Today the products are still the focus of communication. Vaillant’s current international brand campaign presents the award winning design of the appliances in a greatly condensed form.
Heating boilers, solar power systems or heat pumps are the key features of our communication. They embody the performance and quality of the Vaillant brand.
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